I read an interesting article today. It was called “Leverage Points: Places to
Intervene in a System,” by Donella Meadows. What I
found intriguing was her assertion that the most powerful way to change any
system for the better (or for the worse, I suppose) is to change the root
beliefs that underlie that system, the concepts that everyone agrees with but
rarely speaks of because they are so fundamental. A fancy way to say this would
be that you have to expose the cultural paradigm.
Such a simple idea, but not obvious I think based on what passes
for political and social discourse in this toddler phase of the 21st century. When
was the last time you heard anyone – in the government, in the mass media, in
the cubicle next to you at work – question whether their beliefs were the right
ones to achieve their goals? No, what we have now is the exact opposite, a state
of affairs where people’s beliefs are so hardened and intractable that it seems
we can’t agree on anything, but can only hurl insults at each other. (I’ve got to stop watching cable television talk
shows.)
I’ve written about many of our cultural food beliefs. How
food can’t taste good unless it’s loaded with fat,
sugar and salt. How being
hungry is to be avoided at all costs. The tenacious coupling
of food with celebration. Yet, after reading this article, I wondered, is
there something else? Something more fundamental underneath it all?
Try this: obesity is an individual problem.
Why do I suggest that this is the prime paradigm about food
and weight? Well, just look around. Where do we spend all of our time and
energy, trying to solve the “obesity epidemic”? Developing weight loss drugs,
engineered foods (“low-fat,” “low-carb,” “sugar-free”) and techniques for
weight loss surgery, all aimed at the individual overweight person. We keep
asking the same question over and over. Why do those who lose large amounts of
weight regain it so easily? Then we hunker down even harder to find the magic
appetite suppressant or a more effective gastric bypass. All of these efforts
focus on the person with the weight problem and how to give them the strength
to resist the foods that make them fat.
But what if obesity is not an individual problem? What if
our culture is the problem? A culture that glorifies excess and gluttony (how
else do you explain a Krispy Kreme Cheeseburger?). That twists logic in order to
tell us that we must have regular “treats,” otherwise we will feel deprived and
overeat (probably more “treats!”). A 24/7 mass media that smothers us with
hard-core food advertising calculated to appeal to our basest culinary desires.
It is an elaborate and diabolical system designed to keep people fat and it
works!
If obesity is an individual problem, then you will spend all
your time lamenting your failure to maintain a normal weight. You may even feel
bad enough about yourself that you will give up, decide that you can’t lose
weight, no point in trying. You may decide that your only recourse is to go on
a food binge, hoping that a brownie (or twelve) will unleash mega-endorphins
and make you feel better. It’s an endless cycle.
But, if obesity is not an individual problem, well, then who
knows what’s possible?
Hmmm. I always argued on the side that it was an individual problem, thinking that if it was an individual problem (mine) then I had the power to solve it. Lately it seems I don't have the power to solve it, so maybe I like your theory better. But can it be a cultural problem when not everyone in the culture is affected by it?
ReplyDeleteThis concept reminded me of a really interesting book I read recently--"I Told Me So: Self-Deception and the Christian Life. Aimed at Christians, but had a lot about how it applied to everyone in every area of their life.
You've got my imagination going on what it would be like to live in a culture where gluttony and excess was not pushed on us all the time. I can hardly imagine it.
Well, I actually think it is both individual and cultural, but we are more focused on the individual side. All of the effort seems to go towards changing the fat person, even to the point of changing them physically through weight loss surgery. When someone suggests something that changes the culture (like a ban on 32 oz sugar drinks), the uproar is insane. So that's why I think it's good to give emphasis to the cultural side for a while.
DeleteI think you've hit on something important here, Sandy, and one that's not limited to food/obesity issues at that. Though I would choose education, rather than legislation, as the path to changing an underlying culture. The last time someone tried to legislate what people could and couldn't drink, for example, it became the most widely ignored set of laws since speed limits were established, and had the added benefits of giving a struggling underworld the financial foothold it needed to establish itself. (In fairness, that did lead to the creation of some great movies for people to enjoy while washing down their extra-large popcorn soaked in butter-flavored topping with a tankard of sugary soda.) Not suggesting a large soft drink ban will lead to sugary-drink speakeasies, but it does lead to questions about the effectiveness of the legislative approach. (We've tried legislative engineering on liquor, driving, and gambling. Today we're drinking as much as ever, driving faster than ever, and whenever the government needs a new source of revenue they establish more casinos, racetracks and lotteries, famously described by someone smarter than I as taxes on people who can't do math.) But I'm with you on the cultural change idea. We just need to figure out how to do it.
ReplyDeleteWell stay tuned. I have some ideas.
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