This week I read an article online entitled “Trick yourself
into eating veggies.” Apparently, vegetables are so onerous that, in order to
get them past your lips, you have to visualize a big, juicy steak. Now, be honest, when you hear the words “eat
your vegetables,” doesn’t it remind you of other phrases your mother may have uttered
when you were young? “Eat your vegetables” has a hallowed place in the pantheon
of great sayings such as “clean your room” and “do your homework.”
But why is that? Why do vegetables have such a bad rap? If
you read my previous post, “The
Three Little Pigs,” you know that that a food must contain fat, sugar or
salt to be considered a “good” food. Vegetables are sorely lacking in those
qualities, offering only health-enhancing vitamins, minerals and fiber in their
place. In Pigspeak, vitamins, minerals and fiber can be summed up in one word: boring.
To be fair, vegetables haven’t always gotten the treatment
they deserve. Who hasn’t been presented with a “salad,” only to find a chunk of
tasteless or wilted iceberg lettuce and three slices of mealy, pink tomato? Who
hasn’t endured a mushy mess of something green (Could it be spinach? Brussels
sprouts maybe?), boiled into obscurity? Well, I think it’s about time vegetables
got some decent PR. You know, the way any chain restaurant worth its salt would
present their entrees on television, with a husky female voice cooing the
delights of whatever gooey, greasy concoction is being introduced to the menu. I’m
talking hard-core food marketing at its come-hither, can’t-resist-it, verging-on-pornography
best.
So here goes: Veggie Erotica!
Have a salad. You know you want it. Sensuous slivers of sweet
yellow pepper and ruby red tomatoes dripping in juice, slathered with a silky
vinaigrette. Doesn’t the glistening olive oil give you the shivers?
It’s time for a languid lunch with crunch; crisp string
beans, lightly steamed and steamy, fragrant with the seductive scent of garlic
and dill. Undress their lush, long-legged beauty with your eyes.
Let’s get it on with luscious lobes of creamy white cauliflower,
sure to leave you quivering with roasted, toasted, smoky goodness. They’ll make
you an offer you can’t refuse… to eat.
Hey, is it possible that the problem isn’t that vegetables
are too boring, but that vegetables are too sexy? Could that be why we insist
on covering them up, like a modern day version of Victorian nudes? A modest cheese
sauce. Demure ranch dressing. Bashful butter. Blushing bread crumbs. Anything
to avoid having to look at the naughty bits on a head of broccoli.
It’s ridiculous, isn’t it? An entire world of culinary
delight awaits and we’ve been conditioned to turn our backs on it. It’s
understandable in some ways. I’m sure each of you can remember being seven and
vowing that you would never eat those icky looking peas again. Of course, there
were probably many other foods you found disgusting at the age of seven, but
that didn’t stop you from developing an adult fondness for smoked salmon or gorgonzola
cheese or even <shudder> olive loaf.
Vegetables are the best friend a formerly fat person can
have. Tasty, filling, and, yes, a bit sexy. Shock the heck out of your
neighbors. Eat your veggies!
Watch those nasty peas; they're really just carbs with a good press agent. Corn too.
ReplyDeleteYou're right on target as always, Sandy. A large part of the problem, of course, is that while healthy food is around, it's still thought of as a radical fringe. Even when food programming features a special episode with a "healthy" theme, it's sandwiched between programs extolling the virtues of bacon fat and real butter. And the rationale is always the same: the moderation myth, as a fine food writer once described it.
Ben, you are absolutely right about peas and corn. They need to share their media consultant with spinach, broccoli and brussels sprouts!
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