I think drug manufacturers like us to be confused. We are
more willing sheep if we don’t completely understand what is being done to us.
And all the more profit if the average patient throws up their hands and
decides to trust that “they” (whoever “they” are) wouldn’t let the drug be used
if it wasn’t safe. Right?
Have you noticed how similar drug marketing is to food marketing?
Both seduce you into believing that you must
have this drug/food, not only that but you deserve
this drug/food. It is a constant siren song to eat, eat, eat, and when you get
sick and tired from eating, eating, eating, then take this new wonder pill and all
your problems will go away. What’s really diabolical is that all of this enticement
is a nice, neat backdrop to the hand-wringing about the obesity “epidemic,”
including lamentations over those darn fat people who just need to get off
their butts and zip their lips.
I detect a smelly con game being played here. It goes something
like this:
You, the hapless hungry person, see the advertisement for
Dominos’ newest, cheesiest, most pepperoni-and-sausage-laden pizza ever. There
are close-ups of mozzarella oozing from the crust and you are done for. You
must… have… some… now. And so you do, along with a side of wings and a liter of
Coke, immediately followed by the next phase of the con game, called self-flagellation.
How could you have eaten that greasy pizza? How could you have eaten so many
pieces? How could you have eaten the whole pie? You’re a slug. A sloth. Your relationship
with food is a hot mess. But wait! You can go on a diet. Yes! But which diet?
You remember the last five diets you went on and the one thing they all had in
common: you were hungry all the time while on them. Hey, isn’t there a drug for
that? Qsy-something? You’ll call the doctor tomorrow and ask for a three-month prescription.
It’s a beautiful cycle. The food manufacturers make loads of
cash because we willingly buy their unhealthy but alluring products. The drug
manufacturers make loads of cash because we need their products to counteract
the bad aftereffects of our food choices. And we do not blame either of them
for suckering us into this gastronomic hell. No, we blame ourselves!
Now, I’m all for personal responsibility, but at a certain
point the environment has to be taken into account. We live in a culture of
nonstop food porn and the promise of an easy fix after the binge – until we do
something about that, there will be
no solution to the obesity “epidemic.”
In the meantime, I suggest you take care of yourself the best
you can. If you happen to fall into the clutches of an extra-cheesy pizza
pusher, don’t beat yourself up. Just acknowledge, learn and move on. It's the real pill for what ails you.
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